Powered by an image processor using an algorithm specially developed by Sony, Live Colour™ is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour™!

Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.

Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!

In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.

Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

Because we watch television shows under varying lighting conditions throughout the day – whether daylight or fluorescent lamps – images may sometimes appear washed out or too bright.

Ambient Sensor compensates for this by reading the brightness and colour temperature of the BRAVIA’s surroundings and adjusting the image accordingly so you’ll always get the best picture possible all the time, at any time.

BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.

BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!

LCD Screen Size 55" (140cm), 16:9
TV System Digital: DVB-T Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL60 (AV in only), SECAM
Video Signal 480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 1080/50i, 1080/60i, 1080/50p (HDMI™ / Component), 1080/60p (HDMI™ / Component), 1080/24p (HDMI™)
 Picture
Display Resolution Full HD 1080 (1920 x 1080)
Video Processing BRAVIA Engine™ 3
Motionflow™ 100Hz
Backlight Module CCFL
Live Colour™ Yes
24P True Cinema™ Yes
Intelligent Picture Intelligent Picture
MPEG Noise Reduction Yes
Viewing Angle 178°
Screen Format TV: Full / Normal / Wide Zoom / Zoom / 14:9, PC: Normal / Full 1 / Full 2
Picture Mode Vivid / Standard / Custom / Game-Standard / Game-Original / Graphics / Sports / Photo-Vivid / Photo-Standard / Photo-Original / Photo-Custom
 Audio
Sony Original Surround S-Force Front Surround
Sound Mode Dynamic / Standard / Clear Voice
Surround Mode Cinema / Music / Live Sports / Game
Stereo System NICAM, A2
Audio Output Power 20W (10W x 2)
 Terminals
HDMI™ / Audio In 4 (2 Side/ 2 Rear)
USB 2.0 1 (Side) : Photo (JPEG, RAW), Music (MP3), Video (AVC, AVCHD, MPEG4, DivX)
Component / Audio In 2 (1 Rear/ 1 Rear, Composite Input Common Use)
Composite / Audio In 3 (1 Rear/ 1 Rear, Component Input Common Use)/ 1 Side)
HD15 PC Input / Audio 1 (Rear)
Digital Audio Output(s) 1 (Rear) Optical Digital Output
Audio Out 1 (Rear)
Headphone Out 1 (Side)
 Other Features
BRAVIA Sync Yes
Picture Frame Mode Yes
PhotoTV HD Yes
XMB™ Yes
Clock Yes
Sleep Timer Yes
On/Off Timer Yes
Teletext Yes (1000 pages)
PAP (Picture And Picture) Yes (1 tuner)
PIP (Picture In Picture) Yes (PC Input)
OSD Language English, Simplified Chinese, Arabic, Persian, Vietnamese, Thai, French, Russian
Swivel / Tilt Yes / -
 ECO Features
PC Power Management Yes
Ambient Sensor Yes
Power Saving Modes Yes
Idle TV Standby Yes
Product Materials Recycled Plastic
Packaging Materials Recycled Carton (more than 70%)
Printed Materials Recycled Paper (more than 40%)
 General
Power Requirements AC 220-240V, 50/60Hz
Power Consumption 263W (In operation)
Standby Power Consumption 0.2W
Dimensions (W x H x D) with Stand Approx. 1324 x 832 x 350 mm
Dimensions (W x H x D) without Stand Approx. 1324 x 795 x 105 mm
Weight with Stand Approx. 30.7kg
Weight without Stand Approx. 26.7kg